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Burkina Faso Mangos

In Burkina Faso, West Africa, the agricultural export of organic mangos is essential to the stability of their economy.

Burkina Faso Mangos — brand and identity

Burkina Faso is one of the poorest countries on earth. Their economy relies heavily on their agricultural exports of mangos. For one of the mango growing communities we were commissioned to update the design of their dried mango labels in an attempt to increase their sales.

Burkina Faso Mangos — brand and identity Burkina Faso Mangos — brand and identity

Our intent was to give the new mango packaging a stylish edge over it’s competitors. The curved form of the new logotype compliments the vintage style illustration of the mango plant. This creates a unique alternative to similar products in the market positioning Burkina Faso Mangos in a premium space. Materials and print production were kept to a minimum to lower the cost for production.

Burkina Faso Mangos — brand and identity Burkina Faso Mangos — brand and identity