East Thames is a housing provider and social regeneration charity with more than 13,500 homes.
East Thames required an updated brand identity that expressed the organization’s relentless commitment in developing new homes, care and support services. Together with employment opportunities and community programmes throughout East London.
Inspired by the brand’s relentless commitment to urban development, we created a fluid marque that conveyed a sense of continuous movement and flow. The ‘S’ shape of the logo type also gives a subtle reference to the Thames itself.