East Thames is a housing provider and social regeneration organisation with more than 13,500 homes throughout East London and Essex.
East Thames had recently gone through some restructuring internally and wanted to reinvigorate it’s staff. Our challenge was to communicate the new values in a diverse, fun, and engaging way.
We devised a series of characters that represented the diversity of their organisation and the values themselves. They were applied to the East Thames office to help engage staff and increase morale.
The use of bold colours, tongue in cheek illustrations and characters going beyond simply stating their value but acting them out, helped create a fun and interactive environment that fully engaged their employees and visitors.