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GoGrow is a Hydroponic supply store based in London catering to horticulturists.

GoGrow required a contemporary identity that would differentiate them from their more conservative competitors whilst providing appeal to the younger generation of horticulturists.

Go Gro — hydroponic supply store Go Gro — hydroponic supply store

Using simple stylized icons, our logo symbolises the stages of the hydroponics process. We used a sophisticated colour palette derived from the the pH scale with minimal type treatment, which created a modern and playful identity that is welcoming to newcomers in the world of hydroponics.

Go Gro — hydroponic supply store Go Gro — hydroponic supply store Go Gro — hydroponic supply store