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The JustGiving awards are held every year to celebrate the fund raising efforts of outstanding individuals, teams and charities.

Our challenge was to art direct and photograph the show’s promotional photography whilst ensuring the final images could be used in various contexts.

JustGiving — photography

We shot last year’s winners interacting with a giant 3D model of the JustGiving logo. Using real participants adds a sense of personality to the brand and reminds viewers that behind these extraordinary fundraising achievements are just regular, everyday individuals.

JustGiving — photography JustGiving — photography JustGiving — photography JustGiving — photography