Brand identity and website for London Reclaimed, a 100% non profit furniture project based out of Peckham, South East London.
Specialising in high quality, made to order furniture developed from reclaimed wood, they employ local, young people as a way of helping them into paid employment. London Reclaimed approached us to help shift their brand into a more commercial market whilst retaining their charitable values.
The high levels of precision in carpentry inspired us to create a distinctly crafted marque. The marque joins up at a 45 degree angle and represents the joining together of two materials. The slits in the letters further reinforces that idea. The use of photography across their brand materials are used to emphasise the human nature of their work and how they achieve their charitable goals.