Lumberjack are a Camberwell based coffee shop whose mission is to create great coffee in order to support young people taking a step up into employment
What were working on: As well as being a social enterprise driven coffee shop, Lumberjack also partners with London Reclaimed, a 100% non profit furniture project, who make all of their beautiful furniture.
In exchange for an endless supply of free coffee, a staple in all designers diets, we agreed to name and brand the coffee shop reflecting their key values of coffee, craftsmanship and community.
We came up with the name Lumberjack, which is an ode to the timber used by their partners at London Reclaimed. We accompanied the name with a friendly lumberjack character who acts as a mascot throughout the branding. The colour palette creates a warm and comfortable environment, whilst minimal touches of red reinforce the iconic lumberjack theme.
The branding works in conjunction with the interior of the shop, beautifully crafted pieces of reclaimed wood furniture populate the floor space, whilst custom made shelving and counters help create an atmosphere reminiscent of a log cabin.
Inside the shop you’ll find various knick knacks all sporting the Lumberjack branding. One of our personal favourites is the loyalty card that jokingly simulates the typical lumberjack pastime of splitting logs!
If you’re ever in the Camberwell area, be sure to pop in for a coffee, or a hand-crafted reclaimed wooden table, whatever floats your boat.