Shoot Advisory aims to open up the world of studio product photography to creative teams. By offering in-depth, hands-on tutorials, Shoot Advisory equips creative teams with the skills needed to photograph their own work beautifully in house — saving them a huge amount of money and time.
We were tasked to create an identity and website to showcase their services to prospective clients.
The logos distinctive red underline paired with the informational nature of the typeface is reminiscent of the technical language often found on an SLR camera. The red underline is also used as a prominent theme throughout the brand’s language.
The one page website takes the reader on a clear and direct journey, most importantly showcasing the various shots that have been taken by clients after receiving training from Shoot Advisory. The background image features a close up crop of a client operating an SLR camera, emphasizing the hands-on nature of the tutorials.