Azimo is fast becoming a household name for foreign currency money transfers.
Azimo is a money transfer service that enables the user to transfer money globally at the fraction of the rates charged by banks or money transfer services.
3 years ago, Azimo had just been awarded $1m in their first round of fundraising. The company now transfers £60m per quarter and has an estimated value of £96m with a rapidly escalating usership.
We were set the task of a complete re-brand and launch campaign, identifying and directly targeting their audience.
Their current brand was more decorative than purposeful, an assortment of visual elements that lacked function or meaning. It not only failed to communicate the key features and innovative technology of the brand, but lacked engagement with the primary target audience.
Fluidity is key in the labyrinth that is the world of money transfer. Sending money to different countries needs to be simple, easy and most importantly fast.
Taking the concept of fluidity, we created and visual system that embodies speed, movement and transactions. From the fluid motion captured in the logo to the movement simulated in the brands primary gradient, every visual element created serves a purpose of emphasizing the brands overarching ethos.
A series of campaigns were also created. Channeling empathy towards those in need of a simple way to transfer money globally. The campaigns actively demonstrate how the innovative technology provided by Azimo can simplify the process of transferring money to loved ones abroad.