Vzaar provides secure video hosting for thousands of content owners and digital execs.
Vzaar provides video hosting for businesses. Their current brand identity lacked the quirky, maverick spirit their employees embodied, they also felt their website lacked the user experience necessary to effectively sell their services.
Vzaar approached us to refresh their current brand language and implement the new brand to two of their main website pages whilst also addressing the UX issues.
We re-imagined Vzaar’s brand, using a doodle inspired illustration style we were able to communicate Vzaar’s quirky, maverick spirit with a touch of humanism. The photography style features Vzaar’s employees interacting with the doodles. Doodled icons feature imaginative, slightly wacky interpretations of the subject matter, further adding to the look and feel of the brand. The photography and illustration style is complimented by the use of a human typeface and a warm colour palette.
Analytics of Vzaar’s website revealed that the users were not interacting with the website in the most efficient way. Data-driven wireframes were constructed to address the UX issues, in turn streamlining the user experience making the website more functional.
Check out the new site: Vzaar.com