Good Chemistry Brewing
What we did:
— Art direction
Brewery branding project for Good Chemistry Brewing, a start-up brewery formed by beer enthusiast couple Bob and Kelly.
Good Chemistry required a brewery branding project that would embody their technical and scientific approach to brewing, whilst also demonstrating their willingness to educate about the bizarre world of beer.
We created the name ‘Good Chemistry Brewing’, which represents both the relationship between Bob and Kelly and their scientific approach to brewing. Each beer was represented by an infographic that would accurately break down its specific flavours. The brewery branding was also peppered with geeky beer related facts accompanied by technical illustrations. This resulted in the brand having a very scientific, knowledgeable yet engaging personality.