Harris + Hoole
What we did:
— Brand strategy
Owned by Tesco, Harris + Hoole is a chain of artisan coffee shops located around London and the South East.
Harris + Hoole combine the specialist coffee expertise of Taylor St. Baristas with the high street knowledge of Tesco. Having worked on numerous projects with Harris + Hoole in the past, we were set the challenge of refreshing their current branding for the third consecutive time.
The result was a brand that had a strong artisan feel, reflecting the high standard of coffee Harris + Hoole pride themselves in making. This was achieved by creating a gridded visual system with bold typography that added a strong sense of structure and confidence throughout the brand. To complement this we devised a warm, yet sophisticated, colour palette of greys, off-whites and gold to further establish the artisan theme.