What we did:
— Art direction
— Digital media
In 2014 Harris + Hoole launched their summer drinks range, aptly named ‘Harris+Coole’.
We were asked to develop a graphic identity and campaign slogans that communicated the warmth and fun of the summer, whilst retaining the hand crafted and quintessentially Englishness of the Harris + Hoole brand.
In response to this, we developed a warm colour palette and a series of patterns. We also redesigned their logo to create a badge that, like the patterns and colours, would be fed through all the branding materials. The decision to use a recycled craft paper for printed materials was chosen to represent the pure and hand crafted nature of the Harris + Hoole brand and their drinks range. Overall, the campaign established a bold and vivid identity that captured the essence of a modern, English summer.