What we did:
— Art direction
With over 10 years of experience and multiple franchises run by professional musicians, Little Notes provides weekly music sessions for babies, toddlers and pre-school children.
We were asked to create a brand that reflects the social, educational and physical benefits the sessions provide. We were also tasked with designing a new website. The website needed functionality to allow new franchise pages to be created, complete with pre-populated content and an integrated on-line booking system available at a click of a button.
To communicate Little Notes’s unique notion of having professional musicians playing to children, we personified the musicians’ instruments creating a series of playful characters that appear and interact throughout all aspects of the brand. We also devised a lively yet intelligent colour palette that appeals to both the fun and educational side of the brand. The branding was brought to life through a series of promotional material and an engaging website with an integrated booking system. The website also allows for each franchisee to have back-end access to their individual pages for updates, timetables and announcements.
Visit the website: http://www.littlenotes.co.uk