London Coffee Roasters
What we did:
— Art direction
— Brand Strategy
London Coffee Roasters supply ethically traded, freshly roasted coffee beans.
London Coffee Roasters are passionate about delivering great coffee to the British market. Being avid coffee drinkers ourselves, we jumped at the opportunity to design the brand and the packaging for their latest range of coffee beans.
Coffee and tea consumption has been part of British culture for centuries. Inspired by this, we used a series of etched images taken from the Victorian era to evoke a sense of classic London. Each type of character used personifies the variety of coffee enclosed, in an overall consistent and charming style.