What we did:
— Art direction
Packaging and logo for Mama Buci who partner with over 7000 families in Africa to help them maintain and harvest their organic honey.
Mama Buci is socially and environmentally committed to improving the lives of its suppliers. They required a new name, packaging and brand identity to help enter into the UK market.
As a new product, the packaging had to stand out amongst competitors. The mark combines the profile of an African woman with a traditional headdress in the shape of a beehive, evocative of a caring, nurturing and maternal spirit that is central to their brand. This theme is continued through their name ‘Mama Buci’; a name derived from the indigenous Bantu language of Zambia, meaning ‘Mother Honey’. The use of materials, font choice and photography helped tie the brand together as an organic and ethical organisation, focused on the welfare of people.