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MummyShock

 
What we Did:
— Art direction
— Graphic Design
— Brand identity
— Website
— Print
— Environmental

Graphic design and Communications for MummyShock, a 10-week therapeutic group for new mums and their babies.

 
The Challenge
We were tasked with create a visual identity through graphic design, communications and website for this new startup therapeutic group.

The Outcome
The logo features a playful stork complete with a baby in a pouch. The idea of a stalk unexpectedly turning up at your doorstep with a newborn is the perfect analogy for the shock many mothers experience when having a baby for the first time. A variety of babies are let loose throughout the visual system, crawling across flyers, banners and websites demonstrating the challenges first time mothers face. Strong usage of a bright yellow throughout the brand emphasizes the shock too.

Confederation Studio understood our brief, and encapsulated the vision of the project better than we could have hoped for.

Ellen Baldwin
Founder

We would recommend Confederation to anyone who wants to work with a design company who go the extra mile, and produce work you feel proud to show off!

Ellen Baldwin
Founder

As a result of the branding work and the website we have had a large increase in referrals into our project and reached a wider demographic of women.

Ellen Baldwin
Founder