Susanna Wesley Foundation
What we did:
— Art direction
Susanna Wesley Foundation is an independent trust associated with the University of Roehampton that aims to develop understandings of contemporary issues.
Our brief was to step away from their old fashioned crest and develop a brand identity that conveys their presence in modern society and appeals to a younger audience.
Using a line art style, we redrew their shield with only the core elements. The new style helped modernise the identity’s traditional aesthetic. In addition, by applying a fluorescent green we immediately appealed to a younger audience whilst capturing the spirit of ‘light’ that features in their motto: ‘Light. Love. Life.’