Confederation loading

Sign up to our Newsletter

Susanna Wesley Foundation

 
What we did:
— Art direction
— Branding
— Digital
— Print
— Environmental
— Wayfinding

Susanna Wesley Foundation is an independent trust associated with the University of Roehampton that aims to develop understandings of contemporary issues.

 
The Challenge
Our brief was to step away from their old fashioned crest and develop a brand identity that conveys their presence in modern society and appeals to a younger audience.

The Outcome
Using a line art style, we redrew their shield with only the core elements. The new style helped modernise the identity’s traditional aesthetic. In addition, by applying a fluorescent green we immediately appealed to a younger audience whilst capturing the spirit of ‘light’ that features in their motto: ‘Light. Love. Life.’

www.susannawesleyfoundation.org

We are regularly asked about the branding for the Foundation and receive positive comments from those with whom we work. The look is distinctive without being complex and we are very pleased with the result. We have recommended Confederation to a range of other people in helping them develop brand identity.

Dr Christopher Stephens
Head of Southlands College
Director, Susanna Wesley Foundation
University of Roehampton

Confederation offered a way of working which combined clarity around concept and design with an openness to evolving ideas about the site and how it might be used. We changed our ideas fairly often through the design process (as we continue to do), Confederation were, and have been, able to support us in that while helping to keep us focused on a consistent aesthetic and a clear purpose for the site.

Dr Christopher Stephens
Head of Southlands College
Director, Susanna Wesley Foundation
University of Roehampton