What we did:
— Brand strategy
— Art direction
Hailing from Gloucestershire, Wotton Brewery produce a range of three distinctive home brews.
Wooten Brewery required an offbeat identity that would appeal to the regular, real ale connoisseur whilst also intriguing the curious amateur drinker.
Our solution was to name each type of ale after a particular style of classic beard – in a form of playful celebration to the eccentric ale drinker. This allowed for each variety to have its own personal characteristic and rather humorous appeal that was continued throughout the brand’s application.