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Yee Associates

 
What we did:
— Brand strategy
— Art direction
— Branding
— Illustration
— Print
— Stationery
— Website
— Animation

Yee Associates are an architectural design practice renowned for their expertise in bridge construction.

 
The Challenge
With such an accomplished portfolio, they required a new identity that demonstrates their global reputation. Yee Associates are an architectural design practice renowned for their expertise in bridge construction. With such an accomplished portfolio, they required a new identity that demonstrates their global reputation.

The Outcome
Using the initials of the company name, we created a marque that reflects the sense of structure and precision that is so apparent in their work. We used a strictly black and white colour palette and minimal typography to reinforce the company’s confident and elegant approach to architecture.

View the site: www.yee.co.uk

The designers at Confederation Studio were able to develop a brief and create concepts that explored the boundaries of what would be suitable for our website and Logo. We were then able to collaboratively hone down on the final design which was fresh but was still recognisably connected to our old brand.

Ron Yee
Owner, Yee Associates

Confederation Studio bring to the table a wealth of design experience, a fresh outlook on contemporary life and concise ability to cut to the chase.

Ron Yee
Owner, Yee Associates