What we did:
— Brand Strategy
— Brand Identity
— Media Planning
When Azimo was founded in 2012, it was because their founders were tired of paying sky-high fees to the banks just to send a little money home to their families. It was cheaper to stuff your pockets full of cash and board a budget airline for the weekend.
After raising £1m in their first round of funding, they had the tech and they had the vision. But their FinTech branding was more decorative than purposeful, and failed to communicate their offering to their target demographic.
We immersed ourselves in Azimo’s culture and worked closely with their entire team to totally overhaul their brand identity and communication strategy. To accompany their new FinTech branding, we launched Azimo’s largest ever outdoor advertising campaign. We worked with focus groups and skilled translators to create human-centric creative and messaging that targeted international communities in London.
Azimo now boasts over a million unique users worldwide from over 195 countries and they show no signs of slowing down. Since the rebrand the company has grown and grown at their highest rate ever.