What we did:
— Brand strategy
— Art direction
Once upon a time, the world of tech belonged to a select group of coding wizards with advanced computing degrees. Today, tech is the future and kids are learning their HTML at the same time as their ABC. Firetech are the UK’s leading provider of tech education and their inspiring courses and residential camps are built for the next generation of innovators.
With a confident tone of voice and a fun and vibrant visual identity, we helped Firetech create a brand that effectively communicated their credibility and expertise to parents whilst always inspiring excitement in kids. We directed and shot a suite of bespoke photos and created playful illustrations to pepper personality through their comms.