What we did:
— Brand strategy
Unfortunately, great creative leaders don’t tend to grow on trees. Fortunately, a group of clever people got together and set up Form, a creative consultancy aimed at equipping leaders to build great creative businesses. They specialise in business growth, bespoke consultancy and executive coaching. Form came to us because, despite their vast experience and high profile client base, their existing brand lacked clarity and ambition. They wanted a management consultancy branding solution like no other.
We helped Form position themselves in a way that defined the grander vision of their business, a business capable of bigger challenges and high profile clients, such as Unilever. Together we created a brand that reflected the confidence and authoritative voice behind the Form consultants.
Their vibrant, highlighter yellow colour palette plays to their knack for creative thinking and problem solving, and their versatile boxed logo represents the dynamic range of professional expertise within their organisation.