What we did:
If any beer drinker tells you they have never once judged a beer by its pump clip, they’re lying. But that’s the problem with beer. Unless you’re prepared to drink your weight in tasters and slowly drive the bar staff insane, you’re never really going to know exactly which beer is to your taste. That’s where Good Chemistry comes in.
Beer enthusiasts Bob and Kelly started a brewery because…well, because they love brewing beer. More specifically, they love the fascinating art and science behind every pint. They also love the way that brewing allows them to bring a community together and celebrate relationships. So, we all put our heads together and ‘Good Chemistry’ was born.
Good Chemistry’s bold identity is all about articulating the science behind the brewing, breaking down the taste and educating beer-lovers. We created a sophisticated visual system with colourful infographics and lively illustrations, rolling it out across pubs, bottles, websites, you name it. Now the only downside is that we no longer have an excuse for endless rounds of free testers.