What we did:
HOLOS kombucha entered into the soft drinks category in the Autumn of 2018, attracting a predominantly 45+ female audience. Since then, the market has shifted drastically as millennials vocally look to healthier, non-alcoholic beverage alternatives. Our partnership with HOLOS stemmed from a need to update the brand to a bolder, braver execution, whilst conveying their overarching brand message: Live Whole.
By emphasising the brand name and utilising the ‘O’ as the flavour differentiator, we created a striking, sleek new image for the brand with a design that would look at home in cafe’s and bars alike.
With big business plans on the horizon, HOLOS needed a brand that would instantly attract retailers and consumers, and had to move away from their softer, more feminine identity in order to be more universally appealing.