What we did:
— Brand strategy
— Art direction
In the past 3 years alone, a reported 1 million people have taken up sewing and the number of knitters worldwide has jumped from 900,000 to 6.8 million. LoveCrafts found themselves amidst this crafting revolution, riding the crochet wave with huge success and securing $7.5m in their first round of funding.
LoveCrafts were working flat-out to keep up with their monumental growth, but still had big plans for the future. They tasked Confederation with streamlining their brand to appeal not only to their growing community of makers, but also potential investors that would help them grow even more.
The bright and versatile visual language we created communicates the maverick, pioneering spirit at the heart of the organisation, inspiring delight and creativity. By unifying their digital platforms, we helped LoveCrafts speak with one confident voice to showcase them as true leaders of the marketplace. Following the rebrand, they went on to raise a further $20m.