What we did:
— Brand strategy
— Art direction
In 2016 alone, more than 25.4 million women and their partners across 37 countries were using contraceptives provided by Marie Stopes International. Since 2012, we’ve worked with MSI on projects big and small – from redeveloping their entire visual identity to continuous smaller scale brand implementation across print and digital communications.
We developed a visual brand identity that effectively communicates the welcoming and courageous spirit at the heart of MSI. The visual system is centred around the iconic Marie Stopes blue door. It features bold colours and warm iconography to encapsulate the compassion and care at the heart of MSI’s mission.