What we did:
— Brand strategy
Nectarine offers independent and intelligent care for the elderly. They came to us with a great product that didn’t have the confident, forward thinking identity to match their vision. The challenge was to create an E-health branding solution that would carry them into the future and help them grow internationally, beyond their Swedish roots.
Nectarine came to us with the Swedish name ‘Aifloo’; they needed a new name that would translate more easily across the international market, a name that was memorable, warm and friendly. We conducted extensive competitor research and market due diligence to find a suitable name to match the exciting vision of their work, encapsulating the care and innovation of that inspired their products. It’s an open and memorable name with a pleasing visual appearance which would work nicely as a clean, modern logo.
Once we had decided on Nectarine, we built a fresh and bold visual identity around it, one that matched their unique positioning within the meditech space. We created a unique mark around Nectarine’s ‘N’ – the mark uses dynamic lines of data that shift and change when animated, representing the flawless and non-invasive transfer of data through Nectarine’s technology. Deep, bright yellows bring friendliness and warmth to a landscape that can often feel clinical and sterile, and a soft and open typeface brings a contemporary perspective to elderly care. We used a series of intricate graphic patterns to represent the innovative way that Nectarine transfers data to revolutionise lives.
We designed and built a clear and informative website that showcases the early stages of Nectarine’s product development in a visually inspiring, concise way. The clean and modern brand inspires confidence in personal and professional carers, communicating the intelligence, elegance and approachability of the technology. An E-health branding project to keep an eye on.