Breaking the mould of traditional news platforms

What we did:

— Brand strategy
— Art direction
— Branding
— Guidelines
— Copywriting
— Stationery
— Illustration
— Website

UnHerd have a unique approach to news reporting. They believe that the most important news isn’t necessarily whatever appeared last on your Google news search. Instead of chasing news, they wanted to showcase important, well-written stories on a digital-first Website platform design solution.

unique visitors since its launch in August 2017
in the Guardian's top political podcasts
public trust in traditional news outlets

We created a disruptive brand and innovative news website platform design that reflected UnHerd’s unconventional approach to modern news. Their punchy visual system and quirky illustrations help their personality to shine across every touchpoint. The digital design was free-flowing, with the fluidity of movement creating a clear user experience that embodied the disruptive ethos of the brand.