What we did:
— Brand strategy
— Art direction
UnHerd have a unique approach to news reporting. They believe that the most important news isn’t necessarily whatever appeared last on your Google news search. Instead of chasing news, they wanted to showcase important, well-written stories on a digital-first platform.
We created a disruptive brand and innovative news site that reflected UnHerd’s unconventional approach to modern news. Their punchy visual system and quirky illustrations help their personality to shine across every touchpoint. The digital design was free-flowing, with the fluidity of movement creating a clear user experience that embodied the disruptive ethos of the brand.