What we did:
— Brand strategy
Zulu are a dedicated team of consultants working with founders and entrepreneurs to grow and nurture their business ideas. Having worked extensively with our partners in the start-up community, we joined forces with Zulu to combine knowledge and really get to the heart of what founders really need and how best to speak to them.
For this Investment firm branding project, we created a dynamic, stripped-back brand identity that brings founders back to the drawing board. The unique, elegant illustrations that accompany the identity draw out the understated creativity of starting a business, a necessary new perspective on the too often sterile world of corporate consultancy.
No two business are the exact same. With this in consideration, we designed a simple living logo that evolves and grows, much like the businesses Zulu help to thrive. It comes alive with the rest of the visual system on Zulu’s sophisticated, visually stimulating website. The simple layout allows the elegant illustrations to breathe, perfectly showcasing the wise words of Zulu’s founders. A disruptive investment firm branding project that breaks the mould.