Helping Sanas Find Their Voice
Synopsis: Sanas is revolutionising how companies communicate with their customers across multiple territories and languages, using next generation, real-time voice translation technology.
But Sanas’s goal is much bigger than the technology alone – it’s a step towards empowering individuals, advancing equality, and deepening empathy in the world.
Challenge: Sanas needed a brand that would bring together the credibility of their innovation, with the warmth and connection they want to create. The brand would need to work across multiple platforms, and instil confidence in its purpose and its technology.
Insight and Idea: We were inspired by the higher purpose of Sanas’s work, and wanted to create a brand identity that would stand out in the often-faceless software market, still appeal to investors and media, but also capture the emotion of their mission.
Expression: The resulting brand uses a strong palette of black and white to emphasise the transformative power of their work.
Mesmeric kinetic typography reflects the undulations of the human voice, embodying the many accents and many voices from across the world.
Vibrant photography of people of all races and nationalities emphasise human connection and individuality in equal measures. The result is a flexible, authentic brand, ready for global growth.
Collaborating with: Studio Everywhere — Brand strategy