Helping Wise Panda launch the world's first Mandarin only learning platform
Synopsis: Wise Panda is a new language learning marketplace specialising in Mandarin Chinese, connecting thousands of verified teachers to a growing community of over 1M students, with a flexible platform and premium AI-powered personalised learning tools.
Challenge: The online learning space is a crowded one for both students and teachers, fraught with frustrations.
Teachers have become disillusioned with other learning platforms due to high fees and limited feature sets, which impact their ability to teach effectively and to make personal connections with their students.
Students are fed up with being unable to build relationships with tutors of their choice, and calling out for a learning experience that is not only effective, but fun and joyful to engage with.
The brand needed to reach both sides of the marketplace, tutor and student, with targeted communications aligned under the Wise Panda brand.
Insight and idea: We wanted the brand to feel authentically Chinese but still appealing to a Western market, to draw in Wise Panda’s mission to harmonise the learning experience.
It also needed to balance the intelligent platform and very modern set of learning tools, with the human, personal connection that has been lacking from other learning platforms.
Finally, the brand needed to communicate the sense of quality and commitment to the online learning experience that sets Wise Panda apart.
Expression: The resulting work showcases Wise Panda as the premium learning destination built for teachers and students alike to express their love of language, with smart technology to support their learning journeys.
For students, the platform offers AI-powered, Chinese-specific, personalised learning tools, with multiple learning modes that combine structured teaching with conversational experience.
Detailed tutor profiles highlight teaching style and personal interests to allow students to choose a tutor that aligns with their needs.
Teachers can enjoy generous rates, flexible hours and a smart quality scoring system that helps them match to dedicated learners, not to mention a smooth process for getting paid.
The panda is central to the visuals, as an icon of peace and social harmony, its black and white appearance a reflection of Yin and Yang philosophy of balance and interconnectivity.
The resulting identity balances warmth and humanity with bold simplicity; premium cues with playful expressions; and evocative tone with accessible UI, underpinned by a frictionless learning platform that connects tutor to student.
